UPNVJ Public Relations - The series of Campus Life Introduction for New Students (PKKMB) of the National Development University “Veteran” Jakarta (UPNVJ) 2025 is getting more lively with the presence of an inspirational talk show entitled “Creative Industries and Music in the Hands of the Young Generation of the Nation’s Successors.”

The session was opened by Achmad Za'im Mudzaki, Festival Director of Bela Negara Festival (BELFEST) Vol. 7, which this year carries the theme "Heroes' Day in Your Version" and collaborates with PATRIBERA 2025.

Together with the three BELFEST mascots—Bara, Vita, and Rafi—Za'im symbolically welcomed the speakers to the stage: Ezra Mandira (musician, former guitarist of HIVI!), Gerhana Banyu Biru (Director of The Sounds Project & Co.), Maghfiro Ridho (Marketing Director of Ideafest), and Jessica Bunga aka Jebung (musician, DJ, podcaster, and content creator).

As moderator, Za'im started the discussion with a question that sparked curiosity: “What is the creative industry, and what have you done about it?”

Ezra Mandira opened with the view that the creative industry is an inclusive space for anyone who wants to work according to their passion. "Everyone has a role. Not just musicians on stage, but also those who work behind the scenes," he said. Ezra encouraged students to take advantage of the digital ecosystem, free opportunities like social media, and networking on campus.

Gerhana Banyu Biru then shared his story, from IT student to music festival director. He explained that career paths in the creative industry don't always align with educational background.

"Follow your passion. Start small, like a campus festival, and then explore different avenues. Difference is what makes your work stand out," said Gerhana. He cited the example of The Sounds Project, which was born in a campus parking lot and has now become a major music festival.

From a national creative events perspective, Maghfiro Ridho emphasized that the creative industry also provides space for those who work behind the scenes. He outlined three entry points into the industry: working for an existing creative company, starting your own business, or seeking a mentor.

"Start with what you can afford—volunteer, intern, or create your own work. Each step will bring you closer to your dreams," he said.

Jessica Bunga, also known as Jebung, concluded with her story of how she started by creating simple digital content. "The courage to start is key. If you don't have a network yet, small collaborations can be a great start," she said.

Closing the session, Za'im encouraged the new students not to wait for the perfect time. "If you have ideas, art, and the will, start now. Look around, build a network, start small, then grow big," Za'im concluded.